Methodology: I find the ad campaigns of larger retail & fashion campaigns and make notes about what looks they are advertising. This is mostly reactionary- for those looking for fashion inspiration or how to be on trend, but I gather data too late to be useful for a production level.
Seattle Trend Reporting
Athletic Trend Reportings
Methodology: While certain brands walk and have runway exclusives, most apparel brands don’t show their trends until the products have launched. After products have launched, I will review their new items and ad it to a trend report. I will have trend reports about each individual brand, as oppose to the industry as a whole.