I’m constantly seeing articles similar to how toxic leggings are. They want to discuss how toxic xyz element of fashion is.
Leggings are obviously toxic. Any apparel items that are sourced from oil is going to be bad for the environment.
Not only oil crafted items, but also bamboo, cotton, wool, heck choose an apparel resource. Once it’s introduced as a fast fashion item, it becomes cripplingly bad for the environment. Afterwards Vogue and Business of Fashion will weekly write a piece about how xyz is bad for the environment.
The reason they are bad for the environment is because they want to keep costs down. Lower costs keep prices lower and margins higher which keeps the general public happy. The collective unconscious of the American consumer does not care about the bulk of fashion being environmentally friendly, they care about pricing.
What makes products good or bad for the environment typically have a lot more to do with how they keep costs low then it does with being a certain fabric or a certain garment.
Musing about xyz fashion item being bad for the environment it an easy way to write heavily word padded articles, but it ignores the main source and comes off as either being written by people who don’t know anything about sourcing or who know they need a new topic to talk about. This is a fake concern, one that we echo out but have to accept. The collective unconscious does not worry about the environment, so most brands that worry about the environment are stuck targeting a very niche audience. It’s tricky – the consumer says they care and if you are highlighted as polluting heavily you will be in trouble, but if you don’t purposely have harmful environmental side effect you can’t even compete.
There is a small audience of designers who make sure that their items are sourced ethically with the least environmental impact. They don’t tend to be the most influential, however, and they don’t tend to be the wealthiest designers. They tend to know the few international ethically sourced fabric production houses and use the same ethically sound tag lines. They don’t resonate with the public, but all have a speech ready about how consumers are changing.
I don’t think consumers are changing. I think small hip areas of cool artsy places to live have always been this way, and when we see small pockets of wealthy people wanting to live in that area we get the sense that consumers are changing. Consumer’s aren’t changing. Yuppies are just moving to your neighborhood and fashion focused news sources are pumping out fluff pieces.