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Reebok and BodyBuilding.com have teamed up, offing a 20% off promotion code.

This was a surprise for me, but Reebok has teamed up with just about everyone it can possibly reach out to. I’ve been saying Reebok is a sleeper brand for a long time now, and seeing them with a promotional email with bodybuilding.com shouldn’t be a surprise.

The structure of the email seems like they might be testing the waters together to see if Reebok can really bring sales to BodyBuilding.com – it also makes me wonder if Reebok has its eyes on Body Space Application. This isn’t the only place we see these two overlapping, as you can find Reebok’s mentioned in BodyBuilding’s fun section of their website. They also have a lot of overlapping terms in the SERPs- so them teaming up would make a lot of sense from a marketing perspective.

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