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Model  Tanvi Narang of Tanmoholic

 

This is a source document for upcoming September reporting on the major brands I follow. Added Puma, removed FreePeople. For a point of reference, the incredibly successful Sephora  released 38 videos September 2017 and had 872,986 subscribers. Given that the athletic and athleisure sections are largely purchased by women, their is an unimaginably exhausting among of items listed on Pinterest. With the increased use of videos, using one of their blogs to highly integrate video would allow a smaller brand to capture of the the attention of the audience. The current strategy seems the outsourcing this to influencers on YouTube and Facebook.

Puma
Subscriber Total End of September - 227,188 subscribers
9 Videos
[푸마] PUMA X DEAN I 거리를 지배하다, RUN THE STREETS
1.7M Views 
PUMA x Sophia Webster AW17 Collection
3.6k Views 
PUMA & Tomas Maier Release Special Edition Roma 1968
Published on Sep 11, 2017
Fenty X PUMA Behind the Scenes Test Day
712 views 
Fenty x PUMA by Rihanna – Behind the scenes
1.2k views 
SS18 FENTY PUMA by Rihanna Runway Highlights
3.2k views 
PUMA & Daily Paper Celebrate PUMA's 20th Year Partnership with African Football
2.9K views 
Lululemon
Subscriber Total End of September - 43,629 subscribers
8 Videos

lululemon | Strength To Be | Fort en soi | Ibn Ali Miller

9.3K views Sep 14

lululemon | Strength To Be | Fort en soi | Mark Healey

6.3K views Sep 14


lululemon | The Extra Mile Vest and Breezy By Long Sleeve

611 views Sep 15

lululemon | Introducing Everlux™

818 views Sep 26

lululemon | Fall 2017 Jackets + Outerwear | Manteaux et vêtements plein air – automne 2017

437 views Sep 28

lululemon | Strength To Be | Fort en soi | Zebra Katz

159 views Sep 28
Facebook
24K viewsSeptember 19
Athleta
Subscriber Total End of September – 4,557 subscribers
9 Videos

The Power of the Collective

471 views Sep 1

Fabletics

Subscriber Total End of September – 22,160 subscribers

1 Videos
Facebook
A new era begins tonight. #NIKExNBA
145K viewsSeptember 15
It’s time to put ‘em on skates. #MakeEmMiss #AlphaMenace …
566K viewsSeptember 17
"2:02:57; to many people it’s a barrier. To me, it’s slower than…
102K viewsSeptember 22
Introducing the Nike NBA Connected Jersey. Tap your…
1.8M viewsYesterday
adidas
Subscriber Total End of September - 483,361 subscribers
6 Videos
Create with miadidas - adidas

The New TOUR360: Endless Performance

2.1K Sep 29
Facebook
69K viewsSeptember 12

Under Armour

Subscriber Total End of September – 153,526 subscribers

13 Videos

Under Armour | Baltimore | #WEWILL

502K views Sep 8

Lindsey Vonn | UNLIKE ANY

219K views Sep 28
Facebook
UCLA | UA
22K viewsSeptember 3


248K viewsSeptember 10
14K viewsSeptember 12
9.4K viewsSeptember 14
16K viewsSeptember 15
28K viewsSeptember 19
9.9K viewsSeptember 19


21K viewsSeptember 22
22K viewsSeptember 25
14K viewsSeptember 27
12K viewsSeptember 28

Under Armour

Subscriber Total End of September - 61,802 subscribers
9 Videos

Sweaty Betty Power Leggings

10K views Sep 6

No.1 Carnaby Studio Partners

1.3K viewsSeptember 2

Reimagined

884 viewsSeptember 3

3 days to go!

2.6K viewsSeptember 4

2 days to go!

1.1K viewsSeptember 5

1 Day to go!

13K viewsSeptember 6

#SBPower

3.9K viewsSeptember 7

The Power Leggings

1.4K viewsSeptember 13

Power Leggings are here!

1.5K viewsSeptember 18
Gymshark
Subscriber Total End of September – 109,965 subscribers
9 Videos

Gymshark | Inscope Nico & Tim Gabel

114K views Sep 12

Gymshark | The Flex Effect

204K views Sep 25Facebook

The countdown is on. The Seamless collection will be…

50K viewsSeptember 13

Seamless collection – Available now

16K viewsSeptember 14(nameless)4K viewsSeptember 14

Gymshark | The Flex Effect

645 viewsSeptember 25

Gymshark | The Flex Effect

161K viewsSeptember 25

Gymshark | Flex Family

10K viewsSeptember 27

5.3K viewsSeptember 27

Material Girl

Subscriber Total End of September – 1,205 subscribers

0 Videos

Beyond Yoga

Subscriber Total End of September - ?? subscribers1 VideosYoutube 0 Videos
117 viewsToday

Onzie

Subscriber Total End of September – 71 subscribers

4 Videos
205 viewsSeptember 1

@daniellaavnat

1.3K viewsSeptember 8

Wanna stay stylish on a lazy Sunday afternoon? Our Harem…

751 viewsSeptember 10

Midnight Anemone

123 viewsToday
Climawear
Subscriber Total End of September – 0 subscribers
0 Videos
Reebok
Subscriber Total End of September – 109,525 subscribers
15 Videos

Street Artist Talks Inspiration for Reebok Collaboration


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