I recently was reading about how Nordstrom Winning in Organic Search Visibility and it made me curious how they were doing in specific categories. I dress in suits so I mostly deal with suits so I went to Google Adwords to find the top 100 searched terms about suits.
Presence for Suit Key Words in Google Serps (aug 2017)
Men’s Warehouse dominated with presence on 80 of the keyword pages with Macy’s close behind. Interestingly enough Pinterest (not on chart) appeared very often, while Amazon barely ever appeared in the SERPs. Notice the twenty keywords that didn’t have any of the brands appear? They were mostly filled with results from smaller brands. In one particular result however it was actually dominated by Superhero suits- showing that not all the most searched results
I’m compiling this data for intelligence reports so I won’t be sharing specific data yet.