Under Armour announced their UA Icon- something similar to Adidas and Nike’s custom shoes that allows people to make custom shoes (something that I personally think is a mistake of…
Seattle Fashion & Athletic Apparel Research
Intelligence Reporting in the Seattle fashion and apparel industry, with a larger emphasis on Nordstrom and Athletic Brands. I work with local brands and marketers to help them make beneficial marketing decisions. Focusing heavily on Seattle and the Pacific Northwest fashion scene as well as the athletic scene. With Nike, Adidas, REI, Nordstrom, and other juggernauts in the fashion industry working directly out here there is always something going worth paying attention. Amazon also is creeping into fashion at a dramatic pace and they offer some great consumer data.
Seattle Based Photography
Working with emerging models helps me make industry connections helping both designers and models make the connections they need- this also helps me create content for the website. Photography is very important for websites and conversions so optimizing personalized images is key for a brand and conversion.